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Research papers

The contribution of qualitative research to advertising creativity (Spanish)

This paper presents a case study of qualitative research, working side by side with the client and advertising agency, to develop a new successful communication strategy for a fuel product line. It covers methodology, technical criteria, and analysis...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Jorge A. Alisio
June 15, 1997
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Citation

Alisio, J. A. (1997a, June 15). The contribution of qualitative research to advertising creativity (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-spanish-


Research papers

The contribution of qualitative research to advertising creativity

This paper presents a case study of qualitative research, working side by side with the client and advertising agency, to develop a new successful communication strategy for a fuel product line. It covers methodology, technical criteria, and analysis...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Jorge A. Alisio
May 1, 1997
×

Citation

Alisio, J. A. (1997a, May 01). The contribution of qualitative research to advertising creativity . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-